All About Rocknot
Orly Shani
Being born and raised in Los Angeles - to a family of artists and entrepreneurs - these two foundational elements created ROCKNOT.
Surrounded by LA's fashion and entertainment world, I always loved the glamour but was frustrated by how people sacrificed their unique style to “fit in.” I became obsessed with personal expression, which led me to create Style Language—a cheat code to unlock your one-of-a-kind personal style. I became a TV host and style expert, sharing these ideas on the E! Network, The Today Show, Access Hollywood, and many more.
But the birth of ROCKNOT came unexpectedly. What started as a DIY project—a detachable purse strap to transform my own handbags—quickly became a sensation, with strangers stopping me to ask where they could get one.
Growing up with an artist’s eye and an entrepreneurial mindset, I learned to create something beautiful WHILE solving a real problem. These two elements came together to form ROCKNOT, where every piece evolves with the wearer, reflecting my belief in the power of individuality.
Our Product
Our Process
We use our exclusive Rocksoft TM cording to create durable, sparkling and snag-free products you can wear daily. Whether you’re swapping it onto a clutch, crossbody, or tote, it’s guaranteed to elevate any bag in seconds.
A Small but mighty team!
Get To Know Us
While Orly is deeply involved in every facet of the ROCKNOT business, there is now an incredible team helping make it all happen. Sandra - who carefully inspects every product you purchase - She treats it, wraps it and ships it. Ben, Orly's brother, who shoots high quality photo and video of every single product so that you can see the IRL sparkle. Angie, who helps craft ads to spread the word when new products drop. Brenton and Toi, who patiently handle all your customer service needs.
Everyone that is a part of ROCKNOT has a shared goal - a wonderful customer experience.
Designed for everyday
Premium Materials
Crafted with high-quality, Rocksoft TM cording and durable finishes, our pieces don’t just look good—they’re built to last. Whether it’s our detachable purse straps or red carpet worth bags, every design is made to stand up to daily wear and endless style shifts.
READY TO Wear
Statement pieces shouldn’t be reserved for special occassions. At ROCKNOT, we design accessories that bring your everyday outfits to life—practical, eye-catching, and guaranteed to earn you plenty of those 'Where’d you get that?' compliments.
Handcrafted
ROCKNOT purse straps, handbags, jewelry, and accessories are all handcrafted with love and meticulous attention to detail. They are then carefully inspected to ensure it meets our high standards before sending it your way!